Many people imagine that, in order to create a successful business, they just have to find a mind blowing idea, or to have enough money to start something big and profitably. It's more than that.
We know of a case that, although there were the mind blowing idea as well as lots of funds, the business went bankrupt in less than 6 months, although its potential was immense. We will not give other details. We will only tell you the causes that were the basis for this failure: the business owner inability to create a collaborators network (and there were over 200 valid candidates) and a completely chaotic, therefore inefficient, advertising campaign, which constantly and consistently drained the company's money. So, the idea and the initial capital are not the most important factors to succeed in business.
Eventually, the success really depends on one thing only: the owner. They generally say that a business is not successful because of several situations: the customers preferences change, their purchasing power decreases, delays in the supplies deliveries, there is a liquidity crisis, staff is not serious, etc... But, in reality, the cause is the owner (manager) inability to find solutions for these situations. A capable business owner is able to overcome or, more importantly, is able to prevent difficulties: he always keeps himself informed and learns how the customers preferences evolves; he analyzes the sales situation and changes prices so that he gets the best results; he negotiates to store rent and services charges that others provide; he constantly supervises the cashflow so he won't find himself in financial trouble; he trains and motivates his employees, etc. If the employer is O.K., the business is O.K. If such a business owner goes to a bank and asks for a loan, the banker will be interested in knowing about the management team that leads the business. The reason is same as expressed above: you have the right person - you have solutions for everything to be OK.
One of our friends very nicely summed up the whole story. She said that "a business is like a child. If the parents are beautiful, talented and smart, the child will be quite the same. Similarly, if a business owner is courageous, creative, smart, communicative, then his business will be a success". Reviewing the title of this post, it is obvious that you can not ask anyone to ensure you that the business you want to start will be successful. How can anyone guarantee that? Everything depends on you and only you. You must make every effort to find the resources to become better, otherwise you could only watch with envy the welfare of those who managed to find these resources. And you will not have any excuse.
You must understand, that all the above information is also true when we're talking about network marketing businesses. Any type of business people want to start, they need a guarantee for their success. They need to be guaranteed because they courage, creativity and all other qualities are replaced by FEAR. Whenever it comes to money, people stop seeing the business potential because they are afraid of losing their money. We also have lots of friends that never tried any MLM business, just because they heard from others that those are scams and they should stay away from them. Unfortunately they became Anti-MLMers and created a brick wall that will "protect" them from this industry. They could, as well, become Anti-Business, since there are lots of people that started businesses and failed. We also have other friends that were bolder and joined the MLM industry, but they were not successful because they had not took it seriously. They thought that they would join and the money would start coming to them - and that never happened.
The main idea is: "the best way to become rich is to start your own business". If you do that, you should, first, make a 5 year business plan and see all the risk that are involved and all the factors that will affect your business. If you don't have a mind blowing idea or lots of money to start, another very good option is to open a franchise of a business. This way you "join" a chain of franchises of a business that already works with very good results, so your risk is greatly lowered - but, we must tell you that, you pay some money to the franchiser, regardless of your franchise results. The exact same "procedure" is used by the MLM companies: the MLM company is the franchiser and you, as a member, are the franchise. Compared to a traditional business where you would need at least $10,000, in MLM, the cost of joining this "chain" of franchises is lower - about $200 in most cases.
We'll soon cover more about this subject, so keep an eye on our blog.
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